aUBREY EXUM

b.s. iNTEGRATED MARKETING & COMMUNICATIONS

Aubrey Exum is a rising senior at the University of Mississippi. She is pursuing a Bachelor of Science in Integrated Marketing and Communications with a double minor in Business and Entrepreneurship. Her planned graduation date is May 9, 2026.

experience

PROFESSIONAL EXPERIENCE

Linde – Sales, Business, and Marketing Intern May 2025 – August 2025

  • Supported regional sales manager with prospecting and client outreach.

    1. Designed sales strategies and marketing campaigns to exceed targets.

    2. Conducted market analysis and created client research reports.

    3. Provided assistance with customer service solutions and cold calling.

B-Unlimited – Sales Associate Aug 2024 – March 2025

  • Delivered exceptional customer service and boosted daily sales.

    1. Assisted in store marketing efforts and visual merchandising.

    2. Participated in opening/closing procedures and inventory handling.

Power Move Marketing – Marketing Intern Aug 2023 – Dec 2023

  • Created on-brand content for clients under account manager supervision.

    1. Supported digital marketing campaigns and asset creation.

Kendra Scott – Sales Associate Sep 2022 – July 2023

  • Engaged with customers to drive sales and enhance their experience.

    1. Helped execute philanthropy events and in-store promotions.

    2. Maintained store organization and assisted with restocking.

LEADERSHIP & ENTREPRENEURSHIP

Aubs & Shelbs Creative Co. – Co-Founder July 2023 – Present

  • Built and branded an e-commerce business from scratch.

    1. Designed website, merchandise, and ran all social media channels.

    2. Hosted sorority pop-up events and wrote blog content.

Pi Beta Phi, Ole Miss – Director of PR & Marketing Dec 2023 – Dec 2024

  • Led PR and communications for a 600+ member chapter.

    1. Designed banners, apparel, and managed chapter website.

    2. Oversaw homecoming float, event branding, and philanthropy outreach.

Pi Beta Phi – Co-Chaplain May 2024 - Present

  • Supports spiritual growth and community within the chapter.

PRSSA (Public Relations Student Society of America) November 2025 - Present

  • Member-at-Large, Ole Miss Chapter

Ole Miss Women in Business January 2023 - Present

  • Active member attending regular events and meeting.

Ole Miss Cru

January 2023 - Present

  • Active member

  • Assists with community outreach and social media optimization.

Ole Miss Panhellenic Philanthropy Committe

March 2025 - Present

  • Assists with merchandising and event planning.

Creative portfolio

Below is my creative portfolio. Items range from banners to publications. These were created in class, during my role as the Director of PR & Marketing, and in my spare time while running a small business.

publications

Director of PR & Marketing

In this role I oversaw all communications, brand deals, as well as banners and merchandise for Ole Miss Pi Beta Phi. I lead a committee of 60 women to ensure our marketing efforts were successful. During this time I created 30 banners and over 25 merchandise items.

Business Article

Created in The University of Mississippi Integrated Marketing Communications 404 Market Research taught by Staci Smith

Spring 2025

To gather this information, we performed focus groups and spent the whole semester researching our topic.

The MarComm Hub Publication 2024

Created in The University of Mississippi Integrated Marketing Communications 390 Advanced Writing taught by Itzhak Mashiah

Fall 2024

Co-Founding Aubs & SHelbs Creative CO.

Since founding this company my sister and I have generated over $5,000 in revenue and hosted two pop up shops. All products are designed and made by us. Our business is an ecommerce business.

contact

(505) 975-9252

aubrey.exum@gmail.com